Making genuine Tyrian purple dye begins with extracting a murex snail gland. After a collection of painstaking steps, Tunisian dye maker Mohamed Ghassen Nouira turns as a lot as 45 kilograms of snails right into a single gram of pure Tyrian purple extract. When he is carried out, he can promote it for $2,700. Some retailers promote a gram of the pigment for over $3,000. Compared, 5 grams of artificial Tyrian purple prices beneath $4.
So, why is actual Tyrian purple so arduous to make? And is that why it is so costly?
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Why Tyrian Purple Is So Costly | So Costly | Insider Enterprise